The old world way
“If you’re only looking at a finished rug, it’s easy to forget how much craftsmanship is involved,” says Amir Loloi, Owner and Head Designer of Loloi Rugs. “These communities have been doing this for generations and have a deep sense of pride in their craft. Without them, none of this is possible.”
For the past 25 years, Amir Loloi, our Owner, has traveled the Indian countryside searching for the best weavers and craftspeople. In 2004, he formed Loloi Rugs to bring those artisans’ work to the United States.
At 58, Amir still speaks with youthful excitement when he describes his travels to India. Sharing his favorite part of the creative process, he smiles and gestures with his hands. “Before designing a rug, you have to gain an understanding of the construction and the fiber,” says Amir. “What are the possibilities? What are the limitations? How will it take color?”