The Wonder Rug
Fields knew his manufacturing technique was far more advanced than the competition, but he had to prove it to the public.
In a bold, but genius stunt, he created a gigantic version of one of his Oriental patterns and put it on display at the 1933 & 1934 World’s Fairs in Chicago, IL. Rather than simply hang it up for people to view, however, Fields laid it out and allowed the public to walk on it, touch it and experience the beauty and quality up close.
Five million World’s Fair attendees walked across “The Wonder Rug” in 1933, leaving footprints, spilling drinks and grinding in food stains . Then, in 1934, Fields cleaned one half of the rug, removing all the dirt that had built up at the previous fair. He brought the rug back and wowed tens of thousands of visitors with a sight they could hardly believe: one half of the rug was utterly filthy, while the other half had been completely restored to its original, lustrous beauty.
Just to prove that the first Wonder Rug wasn’t a hoax, Karastan returned to the 1939 and 1940 World’s Fairs to perform the stunt again! Karastan had solidified their reputation as “The Wonder Rugs of America!”
Today, Karastan continues its reputation for beauty, quality and durability with new innovations like its SmartStrand and EverStrand fibers, as well as new and beautiful styles and collections.